Luang Prabang province's five-year tourism plan hopes to attract 4 million tourists by 2025; currently, at the halfway point, Luang Prabang has seen 1,1 million tourists who have spent over USD 500 million

Researchers in Laos are analyzing elephant DNA from dung to understand their alarming decline; protection plans include keeping elephants in captivity for breeding to restore the species while tracking diversity and key habitats for conservation efforts

Lao coffee, sustainably grown on the Bolaven Plateau, is earning global recognition; farmers use organic, shade-grown methods to preserve biodiversity and enhance quality; United Producer Lao Coffee is positioning coffee as a key export and cultural asset

The government held a meeting in Vientiane targeting Lao diaspora and descendants of Lao heritage; officials urged them to reconnect with their ancestral homeland and explore investment opportunities to support economic growth and strengthen cultural ties

Luang Prabang, a UNESCO World Heritage site in Laos, welcomed 1,7 million tourists in the first ten months of 2024, nearly doubling its target of 900.000; as peak season nears, officials expect figures to grow more and highlight the site's cultural appeal